I am so excited to talk to my fellow Enneagram 3 about personal branding and what that even looks like on a platform like LinkedIn. Jena Viviano is an ex-Wall Streeter turned career coach and entrepreneur who helps go-getter professionals articulate their personal branded career story to land their dream jobs. So like I always do when I want to learn and grow new skills and knowledge, I’m turning to an expert. It’s certainly not the lead magnet or connection-maker I know it could be.

Like my profile is there, I have a really old picture, a few notes about me… But that’s it. I’ve got Instagram down to a science, a healthy and effective strategy on Facebook… But there’s still one big one that eludes me and that platform is LINKEDIN. LISTEN ON APPLE PODCASTS | LISTEN ON SPOTIFY | LISTEN ON STITCHERĬonfession time: There’s one major platform on the internet I’m not using to its max potential.